Formed as an architect but photographer by vocation, Daniel Rueda soon became one of the
best storytellers of the moment. He began photographing the streets and buildings of his
adopted city, Valencia, until imagination and creativity took possession of his gallery.
His aim, simply put, is to tell elegant yet joyful stories using a single frame, while speaking about the
beauty of architecture trough his minimal approach.
Today there are many brands and agencies that dispute his eye for geometry and visual
Lately he has been working with different advertising agencies and brands in the field
of publicity as his Instagram alter ego Dr. Cuerda. Through his photography he has been able
to collaborate with internationally acclaimed brands such as Netflix, Coca-Cola, Adobe,
Herschel Supply co., Hewlett-Packard, Olympus or Smart among many others.